ds3

Development of the Citroen DS3

In 2009 Citroen launched its latest take on the supermini - the futurisitic DS3.

The French manufacturer introduced the DS3 Ultra Prestige to its UK range just months after the model premiered at the 2011 Frankfurt Motor Show.

Citroen introduced the DS3 Ultra Prestige as a foray into the world of luxury. The model combines style, premium specification and the distinctive personality of the DS line. It is powered by a THP 155 petrol engine or an e-HDi 110 diesel with Stop & Start capacity designed to make it fuel efficient while reducing carbon dioxide emissions.

The DS3 Ultra Prestige’s front seats are fitted with ‘watchstrap’ design seat upholstery in ‘Club’ leather. They also sport a ‘crescendo’ colour effect which is inspired by the world of fashion. In essence the colour of the leather on the front seats gradually changes from white at the top of the seat back to black on the seat base.

The Citroen DS3 has won prizes including the ‘Small Car of the Year’ accolade in the Fifth Gear Awards. This honour for the model came just days after it was presented with the same title in Top Gear magazine’s 2010 awards, together with the overall ‘Car of the Year’ trophy.

The DS3 was the first model in Citroën’s DS line, a product range consisting of three distinctively styled models a the centre of Citroen’s  ‘Créative Technologie.’ DS3 inaugurated the DS line, with DS4 and DS5 following on.

The DS3 is a contemporary take on the premium small hatchback and supermini class.
Citroen revamped the DS3 line last year with a new, limited edition model, a new color and a new decal on the roof.

The new color was a shade of dark brown that had recently made its debut on the DS3′s bigger sibling, the DS4. It brought the total number of available body colours to ten. This was more than had been seen before in previous or used Citroen cars.

The DS3 allows buyers to personalize their car when they order it by mixing and matching body and roof colors, decals, and numerous other things.

A decorative sticker theme for the roof also made an appearance. The theme was the one that won Citroen’s Creative Award contest and is named Flavio after its Italian designer.

A limited edition, called Matiere Grise, was launched limited to 750 cars for the European market.

It was finished in flat grey paint with chromed mirrors, chromed door trim and chromed tail light surrounds. The roof could be ordered in either white or black with 17-inch alloy wheels available in white and black.

The 2010 Geneva Motor Show was the introduction of a 207hp model called the DS3 Racing.

It is the road version of Citroën’s rally specification DS3 R3 and offers a 0-62mph time of 6.5 seconds with a top speed is 146 mph.

Citroen announced in October 2011 that they were planning on building a total of 2,400 DS3 Racings - more than the 1,000 initially planned.

The DS3 reached a milestone on the middle of 2011 when the company revealed it had taken the 100,000th order for the DS3.